My previouse bike was a 05 Black Cherry Ultra Classic. I had been looking to upgrade for several months but just couldn't find what I was really wanting within my price range. My wife found a 2009 Ultra Classic in Red Hot Sunglo that caught my eye on Dream Cycle's web page. After visiting with Will and riding the bike, I bought it. It was priced right (much lower than similiar bikes at dealers) and had all options I wanted. Will is knowledgeable and very easy to talk with. I mentioned I needed to sell my old bike and he offered to help sell it for me and he had it sold within 24 hours of listing it ! I was impressed with Will in answering questions, helping with the sale of my bike and the condition of his bikes. When I trade up again I'm sure it will probably be with Will!